AFP 2022 Brand Identity

With nearly 7,000 treasury and finance professionals in attendance, the AFP 2022 visual identity was inspired by the murals in Philadelphia. The event brand leaned towards a bold graphic art style, capitalizing on a vibrant color palette contrasted with black, white, and color backgrounds alongside a few eclectic fonts.

Social media and email graphics

Style sheet for colors and fonts

Pages from the AFP 2022 Brochure

Client: Association for Financial Professionals

Credits: Creative Director: Jill Sasser-Sullivan, Signage Production: Freeman, Photography: JPG Photo & Video

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