AFP 2022 Brand Identity

​​​​​​​With nearly 7,000 treasury and finance professionals in attendance, the AFP 2022 visual identity was inspired by the murals in Philadelphia. The event brand leaned towards a bold graphic art style, capitalizing on a vibrant color palette contrasted with black, white, and color backgrounds alongside a few eclectic fonts. ​​​​​​​

Social media and email graphics

Pages from the AFP 2022 Brochure

Association for Financial Professionals
Roles
Creative Director: Jill Sasser-Sullivan, Signage Production: Freeman, Photography: JPG Photo & Video
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