Brand Identity/Social Media & Emails/Brochure/Event Signage/Merch
With nearly 7,000 treasury and finance professionals in attendance, the AFP 2022 visual identity was inspired by the murals in Philadelphia. The event brand leaned towards a bold graphic art style, capitalizing on a vibrant color palette contrasted with black, white, and color backgrounds alongside a few eclectic fonts. 
Social media and email graphics
Pages from the AFP 2022 Brochure
Client: Association for Financial Professionals
Credits: Creative Director: Jill Sasser-Sullivan, Signage Production: Freeman, Photography: JPG Photo & Video